Group Sales Manager

Department: Sales & Marketing

Reports to: Associate Director of Sales

Status: Exempt

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Job Summary:
The Sales Manager is responsible for representing the Luminary Hotel & Co to customers, the public, government, and other external sources. Responsible for the development and performance of all sales activities in assigned market. Listen to customer needs, analyze this information, and create tailored proposals. Negotiate and close sales while meeting/exceeding sales targets. Impress customers with tailored proposals, quality, and timely service in a pleasant and friendly manner. May work with local sales and U.S. based account sales teams to drive production from targeted high priority accounts including maximizing special corporate business within the represented marketplace.


Sales Leadership:

  • Develop the sales strategy for assigned market and ensure individual booking goals are met for self.
  • Ensure the development of a strategy account plan for the demand generators in the market
  • Leverage MI demand engines to full potential
  • Ensure focus is on proactive selling as well as reactive selling
  • Activate and manage platforms required for sales processes.
  • Execute and support Mainsail’s core values
  • Perform other duties, as assigned, to meet business needs

Specific Sales Market Responsibilities:

  • Understand the competitive landscape with an emphasis on Association and Corporate Markets
  • Maintain current and accurate information on clients through databases and sources
  • Define, develop and maintain contact with clients to ensure new and repeat business
  • Ramp up Local Catering opportunities through continued local and neighborhood engagement
  • Responsibility of Business Development Manager through prospecting activities
  • Develop and scout partnerships as aligned with Mainsail’s core values
  • Maintain close contact and service partnerships with City of Fort Myers
  • Produce and deliver presentations as needed to clients and third party planners
  • Promote and sell the hotel by participating in industry trade shows and sales trips

Hotel Performance:

  • Ensure successful performance by meeting and exceeding pre-opening budget, controlling expenses and providing a return on investment for the owner and investors
  • Stimulate productivity through positive guidance and a challenging environment.

Qualification Standards

Education & Experience:

  • 4-year Bachelor’s degree preferred
  • Lodging sales experience in either luxury or upscale hotels and resorts
  • Excellent customer service skills
  • Excellent communication skills, both verbal and written
  • Ability to effectively present information to individuals or groups
  • Proficient with Microsoft Office programs
  • Current Marriott experience preferred.
  • Current CI/TY/SFAWeb access preferred.

Physical Demands:

  • Ability to sit or stand for extended periods of time
  • Ability to communicate clearly
  • Ability to conduct site visits with potential customers
  • Corrected vision to normal range
  • Ability to drive/transport self and others
  • Ability to travel, domestically and internationally
  • Long hours sometimes required

Mental Demands:

  • Make sound judgements quickly
  • Work on multiple tasks, making appropriate progress towards deadlines
  • Able to work independently, take direction and provide direction to others
  • Manage differing personalities with the office, the hotel and the community
  • Maintain the highest degree of confidentiality
  • Ability to work effectively in stressful, high pressure situations
  • Ability to effectively handle challenges in the workplace, including anticipating, preventing, identifying and solving problems


NOTICE:  The hotel business functions seven days a week, 24 hours a day.  All associates must realize this fact and be aware that at all times it may be necessary to move associates form their accustomed shift as business demands.  In addition, this is a hospitality business and a hospitable service atmosphere must be projected at all times.

Career Information

Date Posted:
May 12, 2021

Career Category: