Digital Strategy Manager

Department: Information Technology

Reports to: Director of Operations

Status: Exempt

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Job Summary:

The Digital Strategy Manager executes and oversees the online presence strategy plan and pricing; platform presence; the reporting needs from the CRM and any updates to the CRM; and IT related projects.

Essential Functions


  • Serve as the main point of contact for the CRM development team.
  • Have a clear understanding regarding usage of CRM, troubleshooting, and communicate with development team on defects and implementing solutions within budget.
  • Define any new project scope and objectives and present to leadership ensuring to involve all relevant personnel to ensure full understanding of needs and expected ROI.
  • Develop spreadsheets, diagrams, and processes for performance analysis and reporting; create sales reports from CRM to assist in market growth.
  • Work in collaboration with sales team to produce and execute timely delivery of required customized client reports.



  • Work with general managers to establish, maintain and enhance an online presence through the Stay Sojo website and other various platforms.
  • Update rates and maintain availability online to maximize profit margins and reduce vacancy.
  • Work with website development company to ensure excellent user experience, test website regularly.
  • Assist with photography upgrades.
  • Discover and develop additional platforms used to increase revenue and minimize vacancy.



  • Ensure a clean organizational system on the One Drive platform that allows employees to easily find SOP’s and important information and provide training as needed.
  • Work with Mainsail’s IT department to learn repeated helpdesk questions and provide support to Stay Sojo team.
  • Oversight of technology upgrades and software integrations.



  • Serve as backup for other team members and other markets when necessary.
  • Communicate with all key market stakeholders to ensure that expectations are fulfilled.
  • Other duties as assigned.

Career Information

Date Posted:
July 29, 2022

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